تعلن شركة امنية للاتصالات عن حاجتها الى :

Consumer Marketing Retention Officer / Sr. Officer

Job Brief :

Responsible for enhancing the consumers’ experience throughout the whole customer journey, in addition to executing and coordinating the retention programs and campaigns designed to reward and retain customers.

Key Responsibilities:

Analyze consumer behavior to initiate action plans.

Work with cross-functional teams to lead the creation and preparation of new campaigns for execution according to the products launching process.

Launch the retention campaigns for the targeted audience on all communication channels in a timely manner and continuously search for new communication channels to ensure achieving the target.

Conduct A/B testing on retention campaigns, set a correction plan, and implement the needed improvements.

Evaluate program results and optimize as needed.

Report consumer retention activities KPIs on a timely manner.

Benchmark competitors’ retention offering.

Utilize market research findings to enhance related KPIs and customer experience.

Develop analytical models to trace and form customer behavior patterns.

Manage UQuiz platform.

Cross sell campaigns for U-Wallet to Umniah’s existing customer base.

Requirements

Education :Bachelor Degree in Industrial Engineering, Marketing, Finance, Data Science or any other related field.

Level of Experience :Basic Knowledge in a related field.

Certifications & Licensure :

Desirable:

SPSS Certification

SAS related Certification

Data Visualization Certification

Data Analytics Certification

Tools & Systems:

Desirable:

CRM

Data visualization tools such as Power BI

Data processing tools

Data mining

RTDM platforms

Campaign management systems 

Technical Skills & Knowledge :

Essential:

Good knowledge of telecommunication industry, products, and services

Basic knowledge of mobile user consumption, trends, needs and expectations

Basic knowledge of marketing segmentation

Basic knowledge of consumer behavior

Good analytical skills

Good mathematical and logic reasoning skills 

Strong attention to details

Excellent presentation and data visualization skills

Excellent command of computer skills (MS Office)

Desirable:

Basic Knowledge of Big Data analytics